Are you struggling to get your phone to ring? Looking for more clients?
We’ve got your answer… Pay Per Click Advertising!
What Is Pay Per Click Advertising?
When you go to Google and other search engines and type in some keywords, the first results that appear at the very top and along the right side of the search results are paid ads.
So how do those ads get there and how does Google decide which ones you should see first?
That’s what Paid Search Management (pay-per-click or PPC) is all about. If you want to see how we manage our campaigns, please click here.
Law firms just like yours bid on keywords that are the most relevant to their specific service or niche. These keywords allow those attorneys to get their advertisements in front of precise, targeted buyers who are actively searching for the types of services they offer.
Pay-per-Click is an advertising method used to drive direct traffic to websites.
The ads are highly-targeted based on keywords, location, and other specifications; and you pay only when internet users click on your ad. It’s a faster alternative to better search engine exposure as opposed to relying on your own website to rank highly organically.
Google AdWords is one of the most popular online advertising networks, but there are many others.
Why Paid Search / PPC?
The big reason is 89% of consumers use search engines for purchase decisions; this is huge. Paid search management is one of the most cost-effective types of online legal marketing because it only targets those customers who already are raising their hands to indicate they are ready to buy.
That’s not something a TV commercial, newspaper ad, or any other type of marketing can do. Before you get too excited, a warning…
We specialize in developing, launching and optimizing local PPC marketing campaigns designed specifically for lawyers. Our team of knowledgeable, experienced PPC experts will work within your budget to produce measurable results that are based on key metrics; our goal is to ensure you get the absolute maximum return from your investment.
Why does PPC make sense for my practice?
- It’s affordable and controllable; you only pay when your ads are clicked
- You can set a budget that’s tailored to your needs and goals
- You instantly get top ad placement giving you instant gratification and results
With a well-executed PPC campaign, you can expect:
- Highly-targeted prospects
- More search engine exposure
- Higher conversion rates
- Instant 1st page visibility on Google, Yahoo or Bing.
- More website traffic
Zeatin's PPC Management Service includes:
- Keyword Research
- Paid Search Marketing
- Landing Page Design & Optimization
- Facebook Paid Advertising
- Google, Yahoo, Bing PPC Advertising
Ready to Get Started?
The internet is an extremely busy place; and sometimes, you have to go that extra mile to put your business in front of local consumers and break through the noise.
Our Google Adwords certified PPC management team will setup your campaign, optimize your listings for high placement and customize your ad text to help maximize the number of clicks to your website.
If you’re ready to have high-performing, high-yielding paid search management campaigns designed and managed by LOCAL marketing experts…
If you think it might be time to talk to an expert about using Pay-Per-Click to grow your law practice, click here to schedule a quick telephone call or complete the “Contact Us” form below.
Contact us TODAY for a FREE no-obligation initial consultation: