Local: 732-837-3500 | Toll-Free: 855-981-8600

Adwords Management Service From Zeatin

Pay per click (PPC) advertising is the fastest, most reliable way to deliver web traffic and phone calls to your law firm. Used properly, PPC can generate high quality leads, help guide your SEO efforts, and increase your local market visibility.

Here’s how we do it…

 

We start with an advertising campaign strategy designed specifically for your practice, and your specific niches – no cookie cutter stuff here.

  • Confirm campaign targetsGoogle-Adwords Campaign Management
  • Analyze existing campaigns
  • Device selection (computers/tablets/mobile)
  • Location targeting
  • Ad scheduling
  • Keyword research
  • Banner design 
  • Remarketing setup
  • Website/landing page analysis
  • Competitor research
  • Apply best available Adwords voucher

 

Next, we set-up a customized local campaign including ad writing, keyword selection, and conversion goals.

  • Ad copy writing
  • Ad extensions (eg click to call)
  • Keyword selection
  • Negative keyword list
  • Account build
  • Setup Google Analytics
  • Integrate Adwords & Google Analytics
  • Setup conversion goals
  • Product listing ads
  • Adwords Beta tests *
  • Call tracking with 2 free numbers and $5 of call credit

 

After your campaign is live, we follow a very detailed ongoing management protocol to make sure you get great results from your campaign.

  • Budget management – no surprises – ever
  • Daily alert system to identify unexpected campaign behavior with management response
  • Highly targeted keyword Ad groups – max 5 keywords per Ad group
  • Identify and prioritize top performing keywords
  • Identify and eliminate non-performing keywords
  • Ad split testing – minimum 2 ads per ad group
  • Keyword match type testing
  • Keyword bid management
  • Statistically sound testing methodology
  • Quality score tracking and improvement
  • Banner ad split testing
  • Remarketing audience build and segmentation
  • Banner ad set build
  • Device performance analysis
  • Schedule performance analysis (day of week, time of day)

 

To keep you updated on your campaign, we provide weekly and monthly reports. Of course, you can contact us anytime for a status update.

  • Weekly performance reporting
  • Weekly actions reporting
  • Monthly account report

 

Optional Extras

  • Landing page creation
  • Landing page split testing
  • Click fraud analysis and prevention

 

*We are authorized by Google to have access to Adwords beta test programs. This means that our clients can take advantage of some new Adwords features before they are generally available to regular users. This can often lead to a competitive advantage in the market. Beta products will be offered where in the best interests of the campaign.

Ready To Get Started? Call Us Right Now Toll Free 855-981-8600!